Privacy Policy

Gerardo Luna Photography (“we,” “us,” “our”) operates gerardolunaphotography.com (the “Site”). This Privacy Policy explains what information we collect when you visit or use the Site, how we use it, and the choices available to you. By using the Site, you agree to the practices described here.

Information you provide directly. When you submit an inquiry or contact form, we collect what you enter — typically your name, email, phone number, event or session details, and any message you include. We also collect anything you send us directly by email or phone.

Information collected automatically. If you accept analytics cookies (see “Cookies & Analytics” below), we may automatically collect your IP address, browser and device type, pages viewed, referring website, and approximate location through Google Analytics.

We do not collect payment card information through the Site. Bookings and payments are handled separately, as part of your individual service agreement.

The Site shows a cookie consent banner on your first visit. Until you accept, no analytics cookies are set.

If you accept, we use Google Analytics to understand how visitors use the Site — pages viewed, time on site, general location, and device type — so we can improve it. Google Analytics uses cookies to do this; see Google's own privacy policy for how Google handles that data.

You can withdraw consent at any time using the “Cookie Settings” link in the site footer, or by clearing cookies in your browser. We don't use cookies for advertising, and we don't sell your data to third parties.

• Respond to inquiries and booking requests
• Communicate with you about your session, wedding, or project
• Improve the Site's content and performance (only with analytics consent)
• Comply with legal obligations

We do not sell your personal information.

We share information only with service providers who help us run the Site and our business, under obligations to keep it confidential:

• Vercel — site hosting
• Neon — database hosting
• Resend — transactional email delivery
• Google Analytics — only if you've accepted analytics cookies

We may also disclose information if required by law or to protect our legal rights.

Inquiry and contact form submissions are retained as long as reasonably necessary to respond to your request and maintain business records, after which they may be deleted. You can request earlier deletion — see “Your Choices” below.

• Opt out of analytics cookies at any time via “Cookie Settings” in the footer
• Request a copy of, correction to, or deletion of the personal information we hold about you by emailing us
• Unsubscribe from any marketing email using the link in that email, or by contacting us

The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13.

We take reasonable measures to protect the information we collect, but no method of transmission or storage is 100% secure, and we can't guarantee absolute security.

We may update this Privacy Policy from time to time. The effective date above reflects the most recent revision. Continued use of the Site after changes take effect constitutes acceptance of the revised policy.

Questions about this Privacy Policy? Reach us at info@gerardolunaphotographs.com, 813-308-2007, or Tampa Bay, Florida.